The member survey is one of the most important tools associations have to understand the interests and needs of their members. The right survey can lead to some significant organizational changes—but asking the right questions, and uncovering the right answers, takes some strategy.
So, how can you make the most of those surveys? These pieces from the ASAE and Associations Now archives might help:
Rules of Engagement: Build Better Surveys. This list of survey tips, built with the help of Eric Larson of the National Automatic Merchandising Association, offers a basic formula that could boost response rates. One tip: Keep it simple. “With surveys, you’re aiming to open up a conversation with the member,” Larson said.
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