Here is some good news about member engagement: 56 percent of association members are more engaged with their association than before the pandemic, according to Forj’s recently released 2021 State of Member Experience report, which surveyed nearly 4,000 virtual event attendees.
"Opportunities to bring members together at virtual events has created more engagement," said Forj CEO Kurt Heikkinen.
And there are clearly ways for associations to sustain that high level of member engagement, but groups need to look outside the traditional ways they have historically done business and employ other factors.
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