Nobody’s saying 2021 was easy. But it was still a year in which associations took the chaos of 2020 and began to find order. That’s why it’s worth taking a minute to pat yourself on the back, look at the year’s successes, and see how the industry has found growth during times of turmoil.
Here are five lessons that associations learned this year.
Developing a plan to return to the office and in-person events amid the pandemic was a huge undertaking. Organizations faced a mountain of logistical considerations, legal concerns, and health advisories that continued to change as the pandemic marched on. As a result, organizations that found success with in-person operations this past year learned how to adapt quickly and communicate changes effectively.
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