Benjamin Franklin once expressed, "If you fail to plan, you are planning to fail." These wise words outline the importance of preparedness in many areas of life and business, especially in times of crisis.
No association ever sets out to court a crisis. Still, a crisis can occur when it is least expected. Having a solid plan in place for how to weather even the most stressful situations can ensure the viability of your association going forward.
One of the most important parts of handling a crisis is the communications aspect. The information disseminated, at what time, and to whom can make the difference between a well-handled crisis and an absolute disaster. Here are some tips for installing a crisis communications plan within your organization and implementing it when the time comes.
Please select this link to read the complete article from ASAE's Center for Association Leadership.