Pooling resources is a great way to turn less into more, something about which association pros have long been aware.
But with the gradual return to in-person events, the discussion can take on a new tenor that might encourage associations to revisit a collaborative endeavor: Co-locate their annual meetings.
The idea of co-locating meetings, which was a hot trend in the association space about a decade ago, is picking up interest once again as in-person events start anew.
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