Although it's the height of tax season, the Massachusetts Society of CPAs unveiled its new website at the beginning of March during the most hectic time of the year for its members. It was a strategic—and effective—decision.
"Tax season is the best time to launch it because our members use it the least," said Amy Pitter, MassCPAs president and CEO. The quieter time allowed MassCPA staff to get acclimated to the site and smooth out any issues before members return to the site in full force. Added bonus? The group will offer automatic dues renewals when its dues season kicks off in April, which will make the process easier for members.
MassCPAs’ previous website was more than 10 years old and was built on a custom platform. However, because of accelerated changes in technology over the past decade, the code on the site became outdated, which caused glitches and prevented staff from making quick updates based on member feedback.
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