Associations typically have missions centered on advancing their industry or profession and helping the people in the field develop professionally. To do that best, they need to provide equitable and inclusive access to the association to draw a wider pool of members and staff. Many organizations haven’t fully realized this vision, but they can get closer by using technology and analyzing their data, say experts.
Karine Blaufuss, CAE, director of business data and intelligence at American Geophysical Union (AGU), said technology tools can help organizations capture and sort data to identify deficiencies in equity and inclusion.
“Inclusion [means] that everyone feels welcome,” Blaufuss said. “And data can be your friend to help measure how welcome people feel.”
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