Every customer has the potential to alter perceptions of your business positively or negatively. When handled proactively, their word-of-mouth influence can be a powerful tool for your content marketing team.
Not only is word-of-mouth marketing much more cost-effective than paid strategies, it can produce a greater impact in the short and long term.
Research from Kantar found that 93 percent of consumers say they trust their family and friends and 91 percent trust review sites for brand and service information. Advertising was at the bottom of the list – only 38 percent say they trust it.
Please select this link to read the complete blog post from the Content Marketing Institute.