After Netflix announced this week that it had lost subscribers for the first time in a decade, it suggested that a global crackdown on password sharing could be imminent. Such measures could include charging users a fee for sharing their accounts outside of their household.
The global streaming juggernaut ended the first three months of the year with 200,000 fewer subscribers, well below its prediction of gaining 2.5 million paying customers. The company lost 700,000 subscribers in early March after its decision to suspend service in Russia after the country invaded Ukraine.
Netflix, which currently boasts 221.6 million users, saw a record growth in demand in the early days of the pandemic as people around the world were stuck at home and flocked to their screens to binge-watch shows and movies.
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