The American Planning Association (APA) took lessons from the boom in subscription services like Netflix and Disney+ to transform its a la carte e-learning platform into a subscription model.
The change not only increased revenue, but also made the income more predictable, said Elizabeth Lang, APA’s communications and marketing director, who spoke last week at ASAE’s Marketing, Membership & Communications Conference.
“We did not meet our numbers with the a la carte model,” Lang said. “With our subscription service, we’ve exceeded our first-year budget and revenue goals, and we’re only eight months after the launch.”
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