The medium may be the message, but what does that do when the medium is a virtual event versus a hybrid or in-person one? Specifically, what does that do to your organization's branding imprint?
In general, branding can play a larger role in virtual settings—making it one of the most important ways for your organization to stand out.
What's the Strategy?
“Branding an event shapes how everyone involved—speakers, attendees, employees and sponsors—remembers the experience,” HubSpot’s Katrina Kirsch noted.
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