Psychologists, sociologists and association leaders all know one truth: Connection matters. So, does reaching out and offering support. That's why Curtis Picard, president and CEO of the Retail Association of Maine (RAM), reached out to the Association of Retailers of Ukraine following Russia's invasion of the country.
"I decided to shoot the CEO of that organization an email, and said, 'I just wanted to let you know, I'm thinking about you guys,'" Picard said. "A couple days later, I heard back from her, and she was very appreciative and thankful that someone would think to reach out. We ended up swapping a number of emails over the next week or two."
While Picard initially thought he was just making a connection for support, it turned into an effort that would bring together RAM and another state association, several retail members and Maine residents to collect supplies for Ukraine. By late May, the From Maine to Ukraine initiative shipped nearly 40,000 pounds of supplies to Ukraine.
Please select this link to read the complete article from Associations Now.