While it might seem like we’re moving past the disruption of the pandemic, we’re not out of the woods yet.
During the spring of 2020, a lot of plans fell by the wayside—and a number of force majeure clauses in contracts were leveraged—as event organizers struggled with massive cancellations. That meant quick pivots to new approaches, many of which were put into effect in a matter of weeks or days.
Hopefully, that’s all behind us, but if the past two-plus years have taught us anything, it’s that there is always a risk that something could slide off the rails. That’s where having a good pivoting strategy—and content—comes in.
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