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07/15/2022

Make It Rain

Tips on setting up better brainstorms

Brainstorms have enormous potential to bring the zany into the realm of the actionable, nourished with group input. But they can also be big flops, with participants afraid to open the floodgates—or getting so off track that they leave the session exhilarated but without any actual ideas.

Before diving into a brainstorming session, have a plan to help you design brainstorms that will spark fresh yet sensible ideas. Consider these techniques to create better brainstorming sessions.

Maximize Efficiency With “Note and Vote”

You may find that your brainstorming sessions tend to veer quickly into off-topic discussions or tangents that don’t contribute to the session’s objective. One method can help with that: note and vote.

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