A member community can be a powerful tool—but the exact value you get from it might differ a lot based on the people within that community, and your broader goals.
Anne Mbugua, a community management fellow with the Community Roundtable, explained that while some fundamentals of community management stay consistent, broader goals may differ.
"Community means different things to different people," Mbugua said, adding that an association of doctors may have different needs than a leadership community might. Still, there might be broader goals of connection.
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