Your association may be focused on building the best possible blog posts, but if everyone else is doing the same thing, it can be hard to make waves in the content pool.
Thanks to a relatively low barrier to entry, mountains of newly written content appear online daily. That can make it hard for your work to break through on social networks and search engines—and it can commoditize your efforts.
So, what if you built something with higher production values, or at least took another path toward building more impactful work? High-quality video could be one way to do this, but doing so regularly may be out of your budget.
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