By the time a customer reaches the checkout page, they’ve already decided they want to make a purchase. Merchants who optimize the checkout process to make it as smooth as possible have a much better chance of customers not leaving before they complete the sale which is imperative to a successful holiday season.
In 2021, 69 percent was the average documented eCommerce card abandonment rate. Some of the barriers that customers can’t overcome during the checkout process are shipping and tax fees, account creation for a site, slow delivery projected times, and too long or complicated checkout process.
This is why it is crucial for eCommerce merchants to optimize the checkout process as they prepare for the holiday rush.
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