Based on the number of responses we received to this question, it's clear that our readers are eager to explain the work of an association professional.
From advocating for members and industries, to advancing the profession, to helping members acquire the skills and knowledge needed for success, read on to hear the elevator speeches your colleagues give when asked what an association professional does.
And stay tuned for another roundup of responses soon where we’ll dive into how association pros explain their specific roles within their respective organizations.
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