The past couple of years have put many associations in a tight spot. Smaller staffs, shrinking budgets and the disruption of traditional revenue streams have made events, programming and engagement more elusive.
But through the upheaval lies optimism that the lessons of the early 2020s have coalesced into focused marching orders in 2023. Some of those ideas are found within Association Adviser's 2022 Association Benchmarking Report, which could be a map forward in the new year, according to Sarah Sain, CAE, Naylor's senior director of content services.
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