Your association will go through changes as it evolves—and, someday, that might include its name.
Nature Forward, a D.C.-based nonprofit previously known as the Audubon Naturalist Society, rolled out its inclusion-minded name change in October. But years of decision-making and research preceded the call—positioning it effectively to its membership and the public, said Vince Robinson, the organization's marketing and communications director.
“It wasn’t a knee-jerk thing,” he said. “It’s kind of a natural development, almost 10 years of a journey to becoming more inclusive.”
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