During the height of the pandemic, Patricia Stefanczyk, CAE, vice president of governance and volunteer relations at the Institute of Management Accountants (IMA), approached her senior leadership team with a request on behalf of IMA's chapter leaders.
"Like all associations, our chapters couldn't meet in person, which was a big issue," she said.
But Stefanczyk had an idea: She wanted to give chapter leaders the ability to use IMA national’s virtual meetings platform to host their own gatherings. Results were fantastic, with many chapter events growing from 60 in-person attendees to 300 or 400 virtual ones during the pandemic.
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