Whether they are exhibiting their products and services on the tradeshow floor, lending a helping hand in executing the event, or sponsoring what is happening on stage, vendors play a key part in the event ecosystem.
The problem is, that ecosystem has been a little challenging of late, in part because of the shift to virtual and then hybrid events, which has changed the value equation a bit.
So, if you’re among the associations looking for ideas on how to evolve your approach to meeting vendors and exhibitors, take in a few in the Associations Now and ASAECenter.org archives.
Please select this link to read the complete article from Associations Now.