For the past 20 years, associations have been challenged to engage members, with increasing numbers reporting flat or declining membership.
Does the same hold true now? Did global pandemic change the outlook for associations? The Global Membership Health Study was conducted to answer these questions and more.
Members and association staff representing 275 associations in 59 countries participated in this study in late 2022, conducted by Membership University and distributed in partnership with societies of association executives (SAEs). This was the first research effort focused on assessing the state of association performance globally through both the membership and leadership lens.
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