The American Society of Association Executives (ASAE) will join the annual worldwide recognition of Global Meetings Industry Day on March 30 to champion the benefits of professional meetings and events.
GMID is powered by the U.S. Travel Association’s Meetings Mean Business coalition and spotlights the proven value that business meetings, conferences, conventions, trade shows and exhibitions bring to businesses, workers and the economy.
This year’s theme, “Meetings Matter,” will highlight the economic and societal importance of face-to-face meetings. In 2022, professional events drove nearly $100 billion in travel spending nationwide, accounting for 38 percent of all business travel spending.
U.S. Travel has compiled a toolkit with helpful resources for association leaders to engage in GMID, like key messages and graphics.
This article was provided to OSAP by ASAE's Power of Associations and Inroads.