Brainstorms have enormous potential to bring the zany into the realm of the actionable, nourished with group input. But they can also be big flops, with participants afraid to open the floodgates—or getting so off track that they leave the session exhilarated but without any actual ideas.
Before diving into a brainstorming session, have a plan to help you design brainstorms that will spark fresh yet sensible ideas.
Consider these techniques to create better brainstorming sessions.
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