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Calling Beer 'Champagne' Leaves French Producers Frothing

The slogan is incompatible with European Union rules

The guardians of Champagne will let no one take the name of the bubbly beverage in vain, not even a U.S. beer behemoth.

For years, Miller High Life has used the "Champagne of Beers" slogan. This week, that appropriation became impossible to swallow.

At the request of the trade body defending the interests of houses and growers of the northeastern French sparkling wine, Belgian customs crushed more than 2,000 cans of Miller High Life advertised as such.

Please select this link to read the complete article from The Associated Press.

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