Members and volunteers like to share their knowledge and insights with others in the industry, whether that is through webinars, articles or as conference speakers. But how can association staff help members produce content that is effective and beneficial to the audience?
For the American Psychological Association (APA), that meant training their staff liaisons on ways to help members consider the ratio of resource input to impact when planning learning programs and other content.
"We had situations where volunteer leaders wanted to produce a webinar on a topic that would attract five or six participants," said Aliza Epstein, CAE, APA's director of volunteer leadership. "Their reasoning is that if the people who attend the webinar get something out of it, then it's worthwhile. We're working to shift that thought process to considering overall impact."
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