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05/24/2023

Design a Member Call Center

Focus on efficiency and engagement

Spring is a time of excitement and activity, and in our world here at the American Motorcyclist Association (AMA), motorcycle enthusiasts ready their rides for the outdoor season.

In 2022, it was also a time to take a serious look at how we were connecting with members and welcoming them into the motorcycling community. This meant evaluating our internal member call center processes and how our departments managed member calls.

The outcomes of the evaluation served as the foundation for defining our needs:

Please select this link to read the complete article from ASAE's Center for Association Excellence.

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