New research is challenging meeting planners to make their events more personalized, inclusive and playful.
“Guiding Principles in Experience Design,” released last month, is based on a survey by Marriott International in collaboration with the Professional Convention Management Association (PCMA), along with its foundation and a subsidiary, the Corporate Event Marketing Association (CEMA). The report outlines six principles “intended to drive experience innovation for years to come,” according to a release.
Among the principles listed in the report are exploring attendee identities; helping attendees make better decisions; creating a sense of belonging; rethinking the factors in the event's value proposition; gathering emotional data and encouraging "play" and experimentation.
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