A friend hates keeping his books. (He hates filing corporate taxes even more, but that's another story.) Over the past three years, he's adopted and abandoned five different small-business accounting packages--not because the software didn't work, but because he kept finding newer, shinier, more robust tools that he felt sure would solve all his problems.

A study published in Neuron found that dopaminergic novelty processing (a fancy way of saying your brain lights up when you encounter something new) makes a new product or service--or new diet, new workout plan, new longevity enhancement breakthrough, etc.-- hard to resist.

Please select this link to read the complete article from Inc.