Senior Sales Manager - Remote based Cleveland, Detroit, Toledo

Great Wolf Lodge - Sandusky, Ohio

POSITION: Senior Sales Manager

REPORTS TO: Director of Sales and Catering

JOB PURPOSE: Leads the sales team and generates revenue by developing group sales accounts for function space and guest sleeping rooms. In addition, assists in the development of business activities by researching and developing marketing opportunities and plans. This position is specifically responsible for key group sales accounts. Position functions as an assistant to the Director of Sales and Catering in supervision and administration of the department team activities.


  • Willingness to accept the most effective role
  • Responsible for the promotion of a safe and professional workplace through adhering to policies and procedures as outlined in the Great Wolf Resorts handbook
  • Generates group sales business and meets budgetary goals through all appropriate sales channels
  • Targets results-oriented high revenue potential sales calls to ensure a successful direct sales program, in accordance with goals established by department budget and marketing plan
  • Generates business from telemarketing, appointments, site visits, cold calls and general inquiries via email/phone. Uses peak hours to “sell” and the non-peak hours to do account maintenance tasks
  • Keeps accounts current and records prospects and accounts by creating tracing system for callbacks, release dates, future meetings, etc. Tracks all contact data in OPERA
  • Maintains relationships and a cadence of communication with all accounts to maintain top of mind awareness
  • Assists in the preparation of group room blocks forecasts
  • Submits a weekly report to the DOSC
  • Prepares group proposals as well as sales materials and contracts
  • Responsible for group room and catering revenue goals that make up overall revenue budget for lodge
  • Provide valuable market information. Captures competitor’s accounts through networking, research and reader board surveys in order to target and solicit those most probable to generate new business
  • Exercise appropriate authority to negotiate pricing for Meeting Room Rental and Audiovisual
  • Provides consultation/advice to clients on all aspects of lodge facilities and services when proposing and contracting groups and events
  • Monitors room blocks and communicates with appropriate property personnel on a weekly basis regarding group room pick-ups, rooming lists, etc.
  • Creates and updates quarterly action plans outlining business objectives and Annual Goals
  • Represents the lodge in investigating and resolving any group complaints or conflicts including, but not limited to, billing issues, misplaced items, and contract discrepancies
  • Assist in the supervision, control and administration of the entire Sales staff
  • Hires, trains, motivates and provides guidance on a daily basis to members of the Lodge sales team where applicable
  • Conducts annual performance/contribution assessments with those members of the sales team where applicable

Please apply at this link: Great Wolf Jobs

Printer-Friendly Version