Why Donor Engagement Plans Work
Donor engagement and donor retention often go hand-in-hand
Donor engagement often goes hand in hand with donor retention.
It’s a fact proved time and time again through countless surveys and reports—and one shown most recently in Advanced Solutions International’s 2018 Global Benchmark Report: Fundraising Performance.
According to the ASI survey, one of the top goals of organizations was to improve donor engagement, yet only 35 percent of respondents had an engagement plan. However, 77 percent of those who had an engagement plan said it helped improve donor retention and 65 percent said it helped increase donation levels.
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