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App Happy: Why Associations Are Embracing Apps

Apps put resources and benefits at members’ fingertips

Associations have increasingly embraced consumers’ affinity for apps, using them to put resources and benefits at members’ fingertips.

It’s been almost a decade since Apple released the iPhone commercial that coined the phrase, “There’s an app for that.” And for each year that passes, that phrase rings truer and truer. Currently, there are 2.8 million apps available in Google Play and 2.2 million in the Apple App Store.

Among these millions of apps are those offered by associations, which have increasingly turned to apps as a way not only to engage their members, but also to share relevant and timely information and knowledge with them. Here are three different ways associations are using apps to make their products, services and other benefits more accessible and valuable to members.

Please select this link to read the complete article from Associations Now.

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