Visa Aims to Standardize Digital Checkout
How the company is trying to overcome consumer frustration through alignment
When consumers purchase goods online, they experience the myriad of ways in which a merchant accepts their payments. In today’s digital buying arena, there is a lack of any standard method to collect online payments and this leads to frustration for the shopper who wants one simple and consistent way to pay at any of the websites they visit.
But that is a tall order to fulfill when consumers use a large variety of devices and digital wallets to make purchases. And they aren’t the only ones who are frustrated with the current state of online checkout. For merchants, manpower and expense is required for the multiple integrations to support so many payment options.
Simpler Digital Commerce Experience
That’s why Visa is launching its Visa Digital Commerce Program in an effort to simplify the digital payment experience and create a consistent, compatible standard.
Please select this link to read the complete article from Infintech.