Soybean Association Puts a Face on Tariffs' Impact
How one group is using social media to make its members' case
The Trump administration’s aggressive approach to tariffs, particularly in China, has proven controversial among many sectors with deeply varied focuses, from automobiles to electronics.
The agriculture industry has also taken issue with tariffs, which are to take effect on Friday. And one group that anticipates direct impact from the change in trade regulations is turning to social media to make its case.
This week, the American Soybean Association (ASA) launched the #FacesofTariffs campaign to draw attention to the 25 percent duties that will be placed on soybeans exported to China—a move that was part of $34 billion in tariffs on the country announced by the administration last month. As of this writing, the tariffs are expected to go through, potentially setting up a major trade war between the world’s two largest economies.
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