First rule: don't disappear after the initial welcome email, onboarding packet
New members get to know your association through the onboarding experience. You want these members to feel a warm welcome into your group, and that requires good communication and some accommodations.
A MemberClicks Membership Monday blog post shares a few do’s and don’ts on how to provide a better onboarding experience.
One thing you do not want to do is disappear after the initial welcome email and onboarding packet. To increase engagement, create an email campaign just for new members, encourage them to get involved with your online social community, and be sure to invite them to new member-exclusive events. “In an age of information overload, one welcome email simply won’t do the trick,” writes Callie Walker. “Do plan for multiple touches, especially in the first three months.”
A new members event is also a great way to take some of the intimidation out of your larger events. “To make them feel more comfortable, let them know in advance that it is a new members-only event to ease some of that initial pressure,” suggests Walker.
Please select this link to read the original article from Associations Now.