The Slow, Nearly Painless Way to Kill a Feature
It’s easier to eradicate something you no longer want when people forget it exists
Let’s talk about how a shifting business model can change priorities.
Two decades ago, Netflix rented DVDs by mail and let users review those discs, which took a couple of days to arrive. The feature made sense because there was a time delay, and Netflix simply delivered the content, rather than producing it in-house.
But that doesn’t describe Netflix today. Its business is driven by streaming, meaning that gratification is instant and it invests more money in new content than half of Hollywood. While not all of its original programming is successful, much of it drives the cultural conversation.
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