Surface Go Is Microsoft’s Big Bet on a Tiny-computer Future
How shrinking technology is affecting tech giants' behaviors
Panos Pay is the betting type. You can see the evidence in Microsoft's Building 37, where two $1 bills stick out from beneath a Surface tablet sitting on a shelf.
When I ask Panay about the dollars during a recent visit to Microsoft, he says it was a wager he made a few years back on a specific product. I ask if it was a bet on Surface RT, the very first Surface product Microsoft made, and he seems genuinely surprised. "I would have lost that bet, and I’m going to win this one," he says. "It’s about a product that’s in market right now." And that’s all he’ll volunteer.
Panay, Microsoft’s chief product officer, isn’t there to talk about the ghosts of Surface’s past, or even the present. Panay wants to talk about his next big bet in the Surface product lineup: the brand-new Surface Go. But to call it “big” would be a misnomer, because the Surface Go was designed to disappear.
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