How to Effectively Repackage Your Content
Creating valuable, quality content is time-consuming so re-purpose it
Whether it’s webinars, articles, online courses or in-person sessions, providing quality content to members is one way that associations deliver on their mission.
But creating the kind of valuable, quality content that members expect is time-consuming, so associations looking to get more mileage out of their existing content will often repurpose or repackage it.
Although this tactic—and then either selling it or extending it to members for free—isn’t new, it’s a good way to remind members and nonmembers about the relevance of the association, said Kara Adams, CAE, client success manager at learning technology company Blue Sky eLearn. “Maintaining your value proposition to your members through your education is really important because you want them to always think that your association is providing the best content and whenever they need to learn something new, they go straight to you first before just googling it and looking at something that might be free,” she said.
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