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Your Culture Should Be Your Strategy

Adaptation and adjustment must be included in any smart strategy

Berlin School Professor Paul Verdin explores the foundations and evolution of strategy and international management on our EMBA program

After his latest session at the school, we caught up with him about teaching a balance between the traditional foundations of strategy with more contemporary concepts of "strategy as learning."

We also spoke about his recent series of research with Amy C. Edmondson (Novartis Professor of Leadership and Management, Harvard Business School) on treating strategy as a hypothesis to be adjusted and adapted, and the implications of this on big business and internal structure.

Please select this link to read the complete article from Forbes.

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