Study: Why Your Content Doesn’t Connect
Issues arise in making relevant content meet business goals
Associations communicate with their members a whole lot—but even that may not be enough to cut through, because everyone else is doing the same thing.
A new report from Naylor Association Solutions finds that creating relevant content is easy, but making it meet business goals is the hard part—not only because that content has a lot of competition but also because resourcing for these needs is difficult.
Sarah Sain, the director of content and member communications for Naylor, noted that associations are aware that their message is often ignored. So, Naylor took steps to better understand why that was.
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