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Daily Buzz: Making Trade Shows Less Intimidating

Creating a level of comfort on the show floor can be difficult

The world of trade shows is a complicated one. While it can be a great place to gain greater visibility, it’s also uber-competitive, which, for the first-time exhibitor, can be pretty intimidating.

If you have a lot of first-time exhibitors, creating a level of comfort on the trade show floor can be difficult when you’re juggling exhibitors’ needs with the overall strategy and effectiveness of the event. The solution? Consider making a guide for first-timers with tips from Business News Daily on how to make their first trade show a success.

Among other things, the guide suggests tactics that exhibitors can use on the show floor, including how to communicate with attendees, scope out the competition and attract attention in a crowded space.

Please select this link to read the complete article from Associations Now.

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