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Boosting Online Credibility

The Bloomerang blog explains how to increase online credibility

In the age of fake news, building credibility is important—but not always easy to do. For nonprofits, credibility often starts online. But if your organization’s website doesn’t promote the expertise and knowledge it has, its digital identity might be lacking in the trust department.

To boost credibility, the Bloomerang blog offers insight on how to enhance your website to better tell stories, improve brand image and establish trust.

For one, your organization has to understand what its members want from the website, and you do that through user testing. From there, keep it consistent, impactful and updated.

Please select this link to read the complete article from Associations Now.

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