Daily Buzz: Whittle Down Your Newsletters
Consider the needs of your audience first, your messaging second
How many newsletters does your organization send out each week? If, like The Wall Street Journal, the answer is too many, it’s time to consider a new strategy.
The Wall Street Journal is taking steps to innovate how audiences interact with newsletters, starting with whittling them down. The newspaper has reduced its number from a staggering 126 newsletters to about 40 audience-driven emails.
From there, the newsletter team is aiming to restructure their content and design to promote more engagement, with new features such as real-time capabilities and invitations to interact with staff at the newspaper.
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