Parsing Facebook’s Paid Groups
What the future of social media membership subscriptions could look like
Is Facebook the future of membership-focused subscriptions?
The issue has been a topic of discussion since June, when the platform announced a test allowing group admins to charge a subscription fee to their members. What happens next with this trial remains to be seen, but it could have major implications for how some organizations use the social network.
In their latest podcast, The Membership Guys lay out the pros and cons. Strongly on the con side, they say: Putting a paid membership option on Facebook means building a community on a site your organization does not control. And, with the social network’s features and algorithm always changing, it could mean inconsistency in who gets attention on the platform. The result could alienate members or alter their perception of the group.
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