You're marketing your business or service through search and social media platforms, running pay-per-click ad campaigns across several of them. Your ads are carefully targeted to appeal to your potential customers, but you're not getting the results you were seeking. Or, you're getting decent results but you'd really like to do better.

Maybe the ads are fine. It might be your approach to the different advertising platforms that's the problem. That insight comes from Jane Harrell, founder of 'cause Digital Marketing.

In her years in online marketing, she's seen a lot of mistakes that rookies and even seasoned executives can make. Avoiding these can help save you from wasting money and time on digital ad campaigns that go nowhere.

Please select this link to read the complete article from Inc.