08/20/2018

Pinterest Pins It Down

The platform remains stable in brand impressions, consumer satisfaction

Pinterest—with its influx of craft and recipe ideas—has long been a social platform used for lifestyle inspiration. And after years of positive growth, Pinterest is reportedly going public next year.

So, where does the social platform stand among consumers? Is it a place your association wants to be?

Data from YouGov BrandIndex shows that public perception of Pinterest is largely unchanged since 2016—namely, the platform remains stable in both the brand impression and consumer satisfaction departments.

Please select this link to read the complete article from Associations Now.