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Ready for the Media?

Utilize briefing memos when developing media relations strategies

A media relations strategy has many elements, but the one that may be most important is often overlooked: preparation.

Every time someone speaks on behalf on your association, that person has to be well-versed in the organization’s mission and message and know how to field reporter questions accurately. The only way for your representative to handle all three is to come to the podium prepared—and that  means you need a thorough briefing process.

The Nonprofit Marketing Guide recommends creating a briefing memo that your team can use to prep your spokesperson before media interviews. The briefing should have as much pertinent information as possible, including an introduction, background information, key messaging, and potential questions to expect from reporters.

Please select this link to read the complete article from Associations Now.

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