Google Analytics Spreads to Images
Google is making it easier to track online content statistics
Google Analytics is a critical tool for tracking engagement with your online content, but reporting on images has been scant. Now, Google is making it easier to track those statistics in an upcoming Analytics update.
“The ability to segment audiences based on Google Images versus overall Google Search can help you determine which pieces of content are most valuable, allow you to create audiences specific to image search, and use those audiences across the Google Marketing Platform,” says Krista Seiden on the Google blog.
Previously, all Google Image search results were grouped together under “google/organic” in Google Analytics Acquisition reports. Now, Google Images is changing the referral source URL so that there will be a new source line item. It will display as “google images” in the Source report and “google images/organic” in the Source/Medium report, says Seiden.
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