What Gen Z Wants From Employers
This generation wants to know how a company's mission contributes to society
Generation Z, are individuals born between the mid-1990s and mid 2000s, who are revolutionizing the relationship and expectations that employees will have with their leaders.
Media-strategy firm MNI Targeted Media conducted a survey of college students focused on their buying trends and preferences. The survey revealed that more than half of the Gen Z respondents said important factors influencing what they purchase include “a brand showing dedication to social impact, by giving proceeds to charity, being environmentally conscious, having strong values, or projecting an impact-driven image.”
That predisposition extends to more than how they shop. Gen-Z’ers are among the most purpose, passion and values driven talent cohort in the workforce, evident not only in how they make purchasing decisions, but in what they look for in their employer and career trajectory. Now, and in future decades, leaders will be managing individuals for whom meaning matters as much as, or more than, money.
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